How we stay inside the TCPA: consent-only AI calling
Consent-only AI calling means the system calls or texts a person only after they checked a consent box on the business's own form, and stores that proof. Under the FCC's 2024 ruling, an AI voice is "artificial" under the TCPA. We never cold call, never dial lists, never buy data.
This page explains how our system works. It is not legal advice. Have your attorney review your forms and wording.
The rules we build around
FCC Declaratory Ruling 24-17: AI-generated voices are "artificial" under the TCPA. Prior express consent required.
Hunton summary of FCC 24-17Eleventh Circuit vacates the FCC's one-to-one consent rule, three days before it would have taken effect.
Pierce Atwood alertour calling and texting window in the lead's time zone. The TCPA allows 8 am to 9 pm. We stop an hour early.
Our rule, stricter than federalat most 2 call attempts and 3 texts per lead in 24 hours, and only within 24 hours of the lead's own request.
Our contact limitsWhat the law says, in plain words
FCC 24-17: AI voices are "artificial voices"
The Telephone Consumer Protection Act has restricted calls made with an "artificial or prerecorded voice" since 1991. On February 8, 2024 the FCC issued a declaratory ruling confirming that voices generated by AI fall under that phrase. The practical effect: an AI-voice call to a mobile phone needs the called person's prior express consent, and if the call is marketing, prior express written consent. Robocall rules about identification, opt-out and calling hours apply too. (Hunton Andrews Kurth summary.)
The one-to-one consent rule, and what happened to it
In December 2023 the FCC adopted a rule that written consent for marketing robocalls and texts had to name one seller at a time and be logically related to the website where it was given. It was aimed at lead-generation sites that sold one consent to dozens of buyers. It was set to take effect January 27, 2025. On January 24, 2025 the Eleventh Circuit vacated it in Insurance Marketing Coalition v. FCC, holding the FCC had exceeded its authority (Pierce Atwood), and the FCC later repealed it. Our consent language still names one business, yours, because it is clearer and easier to prove, and because the underlying consent requirement never went away.
We only call people who just asked your business to call them. That sentence is the whole compliance strategy. Everything below is how we prove it.
Ten things the system enforces for every client
Your settings can make these stricter. They cannot make them looser.
1. Consent box required
No AI call or text goes to a lead who did not check the box. Unchecked leads get email only.
2. Exact wording stored
The consent text version, a snapshot of the wording, the time with time zone, the page URL, the IP and the browser are stored with the lead.
3. AI disclosure in the opening
Every call starts with your business name and "an AI assistant". Lily never denies being an AI if asked.
4. Recording disclosure
"This call may be recorded" in the opening, in the language of the call, so two-party-consent states are covered.
5. Quiet hours 8 am to 8 pm
In the lead's time zone, from their area code and ZIP. The TCPA allows until 9 pm; we stop at 8.
6. Contact limits
At most 2 call attempts and 3 texts per lead in 24 hours. Velocify found more calls help; we chose the lower bound that does not feel like pestering.
7. 24-hour freshness
A new-lead call happens only within 24 hours of the lead's own request. Older leads follow the reactivation rules, which require written consent on file.
8. Instant opt-outs
STOP by text, "don't call me" or "stop" on a call, or an unsubscribe click blocks the number for your business immediately and is logged with time and channel.
9. Kill switch
One switch in your dashboard stops every channel for your account. We can also throw it for you by phone.
10. Audit log
Every email, call, text, opt-out and setting change is written to an append-only log you can export. Consent records are never edited or deleted.
Never
We never cold call, never dial purchased or uploaded lists without per-number consent proof, and never buy data.
Demo calls too
The live demo runs under the same rules: your own number, a consent box, one call, 8 am to 8 pm, "stop" ends it.
The consent checkbox clients must use
Every form that feeds the system shows this checkbox. It is a template, version consent-v1-2026-10-18, and it is a draft for attorney review: have your own TCPA attorney approve it, or an equivalent, before you use it. Replace every bracketed item.
☐ By checking this box, I agree that [BUSINESS NAME] may contact me at the phone number and email I provided about my request, including by automated text messages and by calls that use an AI-generated or artificial voice. Calls may be recorded. Consent is not a condition of purchase. Message frequency varies (up to 3 texts per day). Msg & data rates may apply. Reply STOP to opt out of texts or say "don't call me" to stop calls. Reply HELP for help. See our Privacy Policy [link to https://[CLIENT-DOMAIN]/privacy].
Optional line under the submit button: "Checking the box is optional. You can still submit this form without agreeing to texts or calls; we will reply by email."
Display rules
- Unchecked by default. Never pre-checked.
- Separate. Not combined with terms, privacy acceptance or a newsletter signup.
- Next to the submit button, readable size and contrast, not hidden behind a link or in a scroll box.
- One business per consent. No "and our partners" or "affiliates". Consent is never shared, sold or transferred.
- Phone field on the same form as the checkbox.
- Versioned. Any change in wording, even one word, gets a new version ID. Old versions are archived, never edited, so every stored consent matches the text the lead saw.
Not legal advice. This template and these rules describe our operating standard. Your attorney decides what your business uses.
Where the rules show up
How consent fields travel from your forms: integrations. Our own policies: privacy, terms.
Compliance, answered
Is it legal for an AI to call my leads?
Yes, with prior express consent. The FCC's February 2024 declaratory ruling (FCC 24-17) confirmed that AI-generated voices are "artificial" under the TCPA, so the consent rules that already applied to prerecorded calls apply to AI calls. We only call people who checked a consent box on your form, we say it is an AI, and we honor opt-outs instantly.
What happened to the one-to-one consent rule?
The FCC adopted a rule in December 2023 requiring consent to name one seller at a time, effective January 27, 2025. On January 24, 2025 the Eleventh Circuit vacated it in Insurance Marketing Coalition v. FCC, and the FCC later repealed it. We still write consent language that names one business, because it is clearer for the consumer and easier to prove.
Do I need to change my forms?
You need the consent checkbox on every form that feeds the system: unchecked by default, naming your business, covering automated texts and AI or artificial-voice calls, with the recording notice and opt-out instructions. The template is on this page. Forms without it get email-only treatment.
What do you store as proof of consent?
The consent text version and a snapshot of the exact wording, the checkbox state, a timestamp with time zone, the IP address, the page URL, the browser, the phone and email submitted, the business named, and the form and client IDs. Opt-outs are logged the same way. The log is append-only.
Is this legal advice?
No. This page describes how our system operates. The TCPA, FCC rules, state laws and court decisions change. Have your own attorney review your forms, your consent wording and your use of the service.
See it on your own leads.
15-minute call with a real person. Or have Lily, our AI, call you first.