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Med spas & clinicsAI inbound answering and consult booking for med spas and clinics
A new-patient call that hits voicemail books somewhere else. AI Speed to Leads has Lily, our AI assistant, answer inbound calls and web inquiries for med spas and elective clinics, explain the services you offer, and book the consult. Booking only, no medical advice, and a plain statement below about PHI and why we offer no BAA today.
Inbound-first for clinics: Lily answers the phone. Outbound calls go only to people who submitted your form with consent. Texting is coming after carrier registration.
Elective care is shopped like any other purchase. Speed decides.
of 70 million tracked business calls went unanswered in an Invoca analysis. A missed new-patient call rarely calls back.
Invoca, via JustCall missed-call statisticsof service-business calls arrive after hours, Podium reports. Clinics close at five; patients browse at eight.
Podium, home servicesmore likely to qualify a web lead when a business responds within the first hour.
Harvard Business Review, 2011US searches a month for "AI receptionist", up 86% year over year. Clinics are looking for exactly this.
DataForSEO, June 2026, via FindSkillEnough to book the consult. Nothing clinical.
Lily's script for clinics is deliberately narrow. She collects what a front desk collects to put a consult on the calendar, and nothing a clinician would ask.
- Have you been to us before, or is this your first visit? New-patient versus existing-patient path.
- Which service are you interested in? From your menu, by name. She can describe what a service is at the level of your website.
- Would you like a consult, or do you already know what you want to book? Consult-first clinics route everything new to a consult.
- Is there a provider you'd prefer? Books to that provider's calendar if open.
- Weekday or weekend, morning or afternoon? Then an exact slot.
- Best mobile number and email for the confirmation? Confirmation sent by email now; texting coming.
- How did you hear about us? Source attribution for your marketing.
Not asked: medical history, medications, pregnancy, allergies, prior procedures, or anything about a condition. If a caller volunteers it, Lily says the provider will go over that at the consult and does not write it down.
A / B / C scoring, clinic example
| Tier | What Lily heard | What happens |
|---|---|---|
| A | New patient, named a service you offer, wants a consult within two weeks, gave a mobile and email. | Consult booked. Front desk sees it in the morning with source and service of interest. Email confirmation sent. |
| B | Pricing-only question, undecided on service, or wants a specific provider with no openings. | Message to the front desk with a callback request. Lily offers the next open consult anyway. |
| C | Service you do not offer, a vendor or recruiter, an existing-patient clinical question, or a wrong number. | Routed per your rules: voicemail for the provider, your main line, or a polite close. Clinical questions never answered. |
Existing patients with clinical questions are transferred or given the clinic's clinical line. Lily does not triage symptoms.
What is and is not protected health information in a booking call
We would rather say this clearly than hide it in a footnote. Some AI receptionist vendors advertise HIPAA compliance. Here is exactly where we stand today.
What Lily collects
Name, phone, email, the service the caller is interested in, a preferred provider, an appointment time and a marketing source. The same fields an online booking widget collects.
What can become PHI
Once a name is tied to a health service by a covered provider, that record can be PHI. We treat every clinic booking as if it were, which is why Lily asks no health questions and discards anything clinical a caller volunteers.
No BAA today
We do not sign Business Associate Agreements yet. If your compliance officer requires a BAA for a booking vendor, we are not the right fit today, and we will say so on the first call rather than after you sign.
- Booking-only. No intake forms, no charting, no clinical notes, no access to your EHR or practice management system's patient records.
- No medical advice. Lily never says whether a treatment is right for someone, what results to expect, or whether something is safe. "Your provider will go over that at the consult."
- Inbound-first. Lily answers your phone and your web form. Outbound calls go only to people who submitted your form with the consent checkbox. AI receptionist details.
- Recordings and retention. Every call says it may be recorded. Recordings and summaries stay in your account, and retention is set per client. Compliance page.
This describes how we operate. It is not legal or compliance advice; have your own counsel review your obligations.
Consults land on the calendar your front desk already uses
Lily books into a shared calendar or your booking tool's open slots and sends the front desk a summary. We do not read patient records. All integrations.
Google Calendar / Microsoft 365
Per-provider calendars with consult lengths and buffers you set.
Website forms
Consult-request forms send a copy to one webhook. Lily calls the ones that checked the consent box.
Phone system
Forward after-hours, overflow, or every call to Lily's number. Transfers back to your clinical line on request.
Zapier, HubSpot, GoHighLevel
Booking details pushed to your marketing CRM. Patient records stay out of it.
Three depths, quoted on a 15-minute call
Instant Reply
Email every web inquiry in seconds, score A / B / C, alert the front desk on Tier A.
What's includedAI Qualifier
Plus Lily answering inbound calls and calling consenting form leads, consult booking, summaries.
What's includedDone For You
Plus monthly script tuning from real calls and patient-acquisition marketing from Eye To Ad Media.
What's includedAfter-hours response, speed to lead explained, AI receptionist vs answering service vs speed to lead.
Straight answers
Is AI Speed to Leads HIPAA compliant?
We do not claim HIPAA compliance and we do not sign a BAA today. Lily is booking-only: she collects contact details, service of interest and an appointment time, asks no health questions, and has no access to patient records. If your compliance program requires a BAA from every vendor that touches a patient name, we are not the right fit yet.
Will Lily answer questions about treatments?
At the level of your website: what a service is, how long an appointment takes, whether a consult is required, and price ranges you choose to publish. Nothing about suitability, results, risks or aftercare. Those go to the provider at the consult.
Can Lily handle existing patients?
She can book follow-ups and reschedules on the calendar. Clinical questions, prescription questions and anything about a current treatment are transferred to your clinical line or taken as a message for the provider.
Does Lily make outbound calls for a clinic?
Only to people who submitted your web form and checked the consent box, within about a minute of the request, 8 am to 8 pm in their time zone. No recall campaigns, no lists, no cold calls.
See it on your own leads.
15-minute call with a real person. Or have Lily, our AI, call you first.