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Dealer & franchise networksOne AI script for every dealer in your network
AI Speed to Leads gives a dealer network one HQ-approved script, one consent standard and one report. Every dealer keeps its own calendar and phone number. Every web lead, at every location, gets an email in seconds and a call from Lily, our AI assistant, in about a minute. Set rate rolls up by dealer.
Built by Eye To Ad Media, Denver. We run it on our own bath and painting leads before we run it on yours. Terms we agree on the call.
Thirty-one dealers means thirty-one ways to answer a lead late
The brand pays for the lead. The dealer answers it when the office opens. In between, the homeowner fills out two more forms. The research on this is old and consistent.
of 2,241 audited companies responded to a web lead within an hour. 23% never responded at all.
Harvard Business Review, 2011more likely to qualify a lead when the first call happens at 5 minutes instead of 30.
Lead Response Management study, 2007 (vendor data, not an academic study)of home-service calls come in after hours, by Podium's count. Dealers close at five.
Podium, home servicesper exclusive bath remodel lead, versus $25 to $100 for a shared one. Either way, the lead is paid for before anyone picks up.
Block Renovation, lead cost guideWhat HQ controls, what each dealer keeps
We built this for manufacturer dealer networks and franchise groups, bath and shower brands first. One agreement, one script, one report. The dealer still owns the appointment.
HQ-approved script
Marketing writes the opening, the questions and the objection answers once. We load it for every dealer. Dealers can request changes; HQ approves them. Nobody freelances the brand promise at 9 pm.
Per-dealer calendars and numbers
Each dealer connects its own calendar, service ZIPs and a local caller ID. Leads route by ZIP. Lily books on the right calendar and the dealer gets the alert, the recording and the summary.
Roll-up reporting
HQ sees leads, contact rate, set rate and median seconds-to-first-call for every dealer, side by side, every month. The dealer sees its own. Same data, two views.
Consent language for every dealer form
We supply one consent checkbox and one disclosure line. Every dealer site, landing page and brand form uses it. Each lead's consent text, time and page are stored as proof. See the wording.
Co-op style billing
HQ can fund the program for the network, split it with dealers, or let dealers opt in and pay their share. One invoice or many, your call. Pricing is quoted per network on a 15-minute call. What's in each plan.
Rehash with consent on file
Unsold estimates can get a follow-up call, but only where the dealer has written consent and an existing relationship. We check that first. How lead reactivation works.
Your network's qualifying questions, asked the same way everywhere
A typical bath-brand set. Lily asks one at a time, listens, and moves on. HQ can change any of them.
- Which bathroom, and what's wrong with it? Tub-to-shower, walk-in tub, full remodel, or repair.
- Do you own the home? Renters get a polite referral path, not a consult.
- Will both decision-makers be home for the visit? The one question that most changes close rate on in-home consults.
- What's the ZIP, and is it a house, condo or mobile home? Routes to the right dealer and flags access issues.
- When were you hoping to have it done? This month, this season, or just looking.
- Is this for you, or for a parent or relative? Caregiver leads need the right person on the call.
- Have you had other estimates? Sets expectations for the rep.
- Best day and time for a 60 to 90 minute in-home design consult? Then Lily books it.
A / B / C scoring, bath-network example
| Tier | What Lily heard | What happens |
|---|---|---|
| A | Owns the home, both decision-makers available, wants it done within 60 days, in a dealer's ZIP, valid mobile. | Booked on that dealer's calendar. Dealer alerted by email and phone. Appears in HQ roll-up as "set". |
| B | Owns the home, one decision-maker, timeline "this year", or needs a weekend slot that isn't open. | Dealer gets the summary and recording and calls back during business hours. Lily offers a second call window. |
| C | Renter, outside every dealer's territory, "just pricing", or asked not to be called again. | Polite email with the brand's info. No appointment. Opt-outs blocked for the whole network instantly. |
Scoring rules are set by HQ and can differ by dealer tier or region. Spam and test entries are filtered before scoring.
The brand buys leads 24 hours a day. The dealers answer 9 to 5.
Podium reports 40% of home-service calls arrive after hours. On a network of 30 dealers, that is dozens of leads every evening that nobody touches until morning, when the homeowner has already heard from a competitor who called first. Lily emails every one of them instantly and, within quiet hours (8 am to 8 pm in the lead's time zone), calls within about a minute. A 9 pm lead gets a call at 8 am, before the dealer's office opens. After-hours lead response, explained.
Dealer A, Tulsa
Lead at 8:41 pm. Email at 8:41. Lily calls at 8:42 (inside quiet hours). Booked for Thursday 5:30 pm, both homeowners.
Dealer B, Phoenix
Lead at 10:15 pm. Email at 10:15. Call waits for 8:00 am Arizona time. Booked for Saturday 10 am before the dealer's first coffee.
HQ, Monday morning
Roll-up shows weekend leads by dealer, contact rate, set rate and the three dealers whose calendars had no open slots. That last one is the fix that matters.
How this compares to Hatch for a dealer network
Hatch is the established name in home-improvement follow-up and already lists integration pages for several bath brands. If you are evaluating both, here is where we actually differ.
| Question | Hatch | AI Speed to Leads |
|---|---|---|
| Who gets called | Leads in the platform, with "built-in compliance" per their site. | Only people who just submitted a form with your consent checkbox. We never dial a list and never cold call. The consent record is stored per lead. |
| First voice contact | AI voice call in their Speed to Lead flow, followed by SMS and email over the next day. | Email in seconds, Lily's call in about a minute, inside quiet hours. Texting is coming after carrier registration. |
| Contract | Platform fee plus usage, annual agreement billed monthly per location, per their pricing page. | Pricing quoted per network, with co-op style splits available. |
| Try it before you buy | Submitting their form enrolls you in their follow-up sequence; watch-a-demo video. | Type your number and Lily calls your own phone right now, the way she would call a lead. Live demo. |
| Multi-location | PE and multi-location customer segment, integrations per CRM and lead source. | HQ script, per-dealer calendars and numbers, roll-up set rate, network-wide consent language. |
| Who generates the leads | Not a lead-gen company. | Eye To Ad Media is a Denver agency that also runs paid search, SEO and lead sites, so the leads and the follow-up can come from one team. |
| Reviews | Capterra 3.5 of 5 from 40 reviews at the time of writing. | Founding-client stage. We publish no client results until we have them and the client agrees. |
Sources: Hatch pricing page, Hatch integrations, Capterra reviews, checked October 2026. Hatch is a trademark of its owner; we are not affiliated. Full comparison page.
Works with what your dealers already use
The brand site, dealer microsites and lead-source forms post a copy of each lead to one webhook. Booked appointments and summaries go back to the dealer's CRM. All integrations.
Dealer CRMs
MarketSharp, Leap, LeadPerfection, improveit 360. Appointments and call summaries land on the lead record.
Lead sources
Brand website forms, dealer sites, Angi and HomeAdvisor, Facebook Lead Ads, Google Local Services. Consent captured at the form.
Calendars
Google Calendar, Microsoft 365, or the CRM's own scheduler, one per dealer, with territory and slot rules.
Automation
Zapier, HubSpot, GoHighLevel and LeadConnector for networks that already route leads through them.
Pilot five dealers, then the network
- Week 1. HQ approves the script, the questions and the consent wording. We connect the brand form and five pilot dealers' calendars and numbers.
- Week 2. Email and Lily's calls go live for the pilot. HQ and each pilot dealer get the daily digest and can listen to every call.
- Week 3 to 4. We tune the script from real calls. Set rate by dealer goes on the roll-up. You decide whether to add the rest of the network.
- Anytime. One switch pauses a dealer, a region or the whole program. The decision stays yours.
Related: bath and shower remodel dealers, walk-in tubs and accessibility, AI appointment setting, what speed to lead means.
Straight answers
Can dealers change the script?
They can request changes, and HQ approves them. Most networks allow dealers to set their own hours, service ZIPs, calendar rules and a short local note (for example, a showroom address). The opening, the AI disclosure and the brand questions stay the same everywhere.
Does every dealer need its own phone number?
Yes, and we provision one per dealer with a local area code so the caller ID matches the dealer the homeowner expects. Dealers that already have a tracking number can usually port or forward it. All numbers are registered under the network's agreement.
How does billing work across HQ and dealers?
Three common setups: HQ pays for the network, HQ pays a base and dealers pay per booked appointment, or dealers opt in and pay their own share with HQ seeing the roll-up. We invoice however your co-op or marketing-fund rules require. Prices are quoted per network. See what each plan includes.
What consent language do our dealer forms need?
One checkbox, unchecked by default, that names the brand and the dealer, says an AI assistant may call and (soon) text, and links to your privacy policy. We supply the exact wording, and we store the text each lead saw along with the time and the page. Leads without that checkbox get email only. Compliance and consent details.
Can we see it before we commit the network?
Yes. Have Lily call your phone right now, then run a five-dealer pilot. If the numbers do not hold up, the monthly report will show it first.
See it on your own leads.
15-minute call with a real person. Or have Lily, our AI, call you first.