Home › Industries › Roofing
Roofing companiesAI lead response for roofing companies
A roofing lead from paid search costs about $228. A shared Angi lead goes to up to five roofers at once. AI Speed to Leads answers every one by email in seconds, then has Lily, our AI assistant, call in about a minute, ask where it leaks and how bad, and book the inspection on your calendar.
Email and AI voice are live. Texting is coming after carrier registration. Consent-only, says it's an AI, never cold calls.
Roofing leads are expensive and shared. Speed is the only edge you control.
average cost per lead for roofing paid search, one of the highest in home services.
Webtonic, roofing demand generation statisticstop of the typical per-lead price on Angi and HomeAdvisor, where a request can go to 3 to 5 contractors.
NextPhone, Angi leads for contractorslift in conversion when the first call happens within one minute of the inquiry, in Velocify's 3.5-million-lead analysis.
Velocify, Ultimate Contact Strategyof audited companies never responded to a web lead at all. Average response among those that did: 42 hours.
Harvard Business Review, 2011Triage first, then the inspection
Lily sorts an active leak from a "thinking about a new roof" in two questions, then books accordingly. Your questions, your order.
- Is water coming in right now, or is it a stain or missing shingles? Active leaks go to the top of the calendar.
- What's the address, and is it a house or a commercial building? Routes to the right crew and confirms service area.
- Roughly how old is the roof, and what's it made of? Shingle, tile, metal, flat.
- Was there a storm, and have you started an insurance claim? Changes the script and who you send.
- Do you own the home? Tenants are routed to the owner or property manager.
- Can an adult be there to meet the inspector, and are there dogs or locked gates? Saves a wasted trip.
- Are you getting other estimates? Sets the rep's expectations.
- Best morning or afternoon for the inspection? Lily books it.
A / B / C scoring, roofing example
| Tier | What Lily heard | What happens |
|---|---|---|
| A | Active leak or storm damage, owner, in your area, can meet the inspector this week, valid mobile. | Booked on the calendar, usually the next available morning. Owner gets a phone alert and the recording. |
| B | Replacement "sometime this year", or a quote-shopping homeowner with no urgency, or an address at the edge of your territory. | Summary and recording to your inbox. Lily offers a second call window. Your team follows up. |
| C | Renter, out of area, a solar or gutter inquiry you do not handle, or asked not to be called. | Polite email with your info. No appointment. Opt-outs are blocked instantly. |
During a storm surge you can raise the bar for Tier A to active damage only, and Lily tells the rest that an inspector will call within two business days.
Hail hits at 6 pm. Forty leads by 10 pm. Who calls them?
Podium reports 40% of home-service calls arrive after hours, and a storm pushes nearly all of them there at once. Lily answers every form within seconds and calls every consenting lead within about a minute until 8 pm local time. The leads that come in later get an email right away and a call at 8 am, before your first truck rolls. No new hires, no answering service that takes a message and nothing else. After-hours lead response.
- Shared leads first. Angi, HomeAdvisor and Thumbtack requests post to the same webhook. Lily calls while the other four roofers are reading the email.
- Safety in the first email. "Put a bucket under it, stay off the roof, we're on it." Written by you, sent in seconds.
- Quiet hours hold. 8 am to 8 pm in the lead's time zone, storm or no storm. Compliance.
Leads in from anywhere, appointments back to your roofing CRM
One webhook. Your website, Angi, HomeAdvisor, Facebook Lead Ads and Google Local Services all send a copy. All integrations.
AccuLynx
Lead created with source and Lily's notes; the booked inspection shows as an appointment on the job.
JobNimbus
Contact, task and appointment created from Lily's call. Recording link on the contact.
Angi / HomeAdvisor
Lead emails or API parsed in seconds. Consent captured on the platform is logged with the lead.
Zapier, HubSpot, GoHighLevel
If your leads already route through an automation tool, we plug in there instead.
Three depths, quoted on a 15-minute call
Instant Reply
Email every lead in seconds, score A / B / C, filter spam, alert you on Tier A.
What's includedAI Qualifier
Plus Lily's call in about a minute, your triage questions, inspection booking, recordings and summaries.
What's includedDone For You
Plus monthly script tuning from real calls and roofing lead generation from Eye To Ad Media.
What's includedRead next: what speed to lead means, AI appointment setting, how we compare.
Straight answers
Can Lily handle a storm surge of 50 leads in an hour?
Yes. Each lead gets its own email and its own call; there is no queue of one. You can set a surge rule so that only active-damage leads are booked automatically and the rest get a "we'll call you within two business days" message with a real date.
Will Lily talk about insurance claims?
She asks whether a claim has been started and notes the carrier if the homeowner offers it. She does not give claim advice, estimate coverage or promise that insurance will pay. That is your inspector's conversation.
Does Lily call Angi and HomeAdvisor leads?
Yes, when the lead comes with the platform's contact consent and your account is connected. Shared leads are where the one-minute call matters most, because several roofers got the same request. Missed-call text back is coming for the ones who call you directly.
What happens with commercial leads?
Lily asks whether it is a house or a commercial building up front. Commercial leads can route to a different calendar, a different rep, or a "we'll call you" path, your choice.
See it on your own leads.
15-minute call with a real person. Or have Lily, our AI, call you first.